Jeff Bezos wants to build a Transformer. No, not the kind that fights Decepticons (though, shhh, secretly, wouldn’t that be amazing). He’s funded Slate Auto, a company that claims it’ll build an EV so modular it can change into just about something. And though they’re tempting us Californians with these cleverly disguised prototypes, I’m instead envisioning the Philippines. Specifically, the iconic jeepney.

Jeepney Evolution: A New Chapter?

The jeepney – born from the ashes of World War II, crafted from surplus US military jeeps – is more than just transport. It’s an expression of Filipino ingenuity, resourcefulness, and a colorful, chaotic culture. Each one is truly a rolling work of art. It’s a work of art — an expression of the owner’s personality, beliefs and favorite basketball team. They’re, for many reasons, largely outdated, polluting, and increasingly out of step with modern urban needs and demands.

Now, imagine this: Slate's "Blank Slate," that $25,000 customizable EV, landing in the Philippines. No to the California-style fake business logos wraps. Imagine your Filipino mechanic, artist, or entrepreneur having access to it. The “We Built It. You Make It” tagline. It's democratization of design on steroids.

Is this a picture of the jeepney’s future – on-demand or pooled transport. Electric, sustainable, and still uniquely Filipino? It’s a tantalizing thought, isn't it?

Beyond Aesthetics: Real-World Impact

Let's be honest, the initial images of Slate's disguised concepts don't scream "jeepney." They look… well, like something trying too hard to be incognito. That's missing the point. The real revolution isn't about replicating the look of a traditional jeepney, it's about empowering local communities to create their own electric future.

Of course, there are challenges. The charging infrastructure that the Philippines plans to install must be adjusted with such realities in mind. We know that affordability is paramount, even at $25,000. And getting buy-in from jeepney drivers and owners to support and accept that change shouldn’t be a challenge. Rewards at stake These pitfalls are nothing to shake aside, but the potential rewards are too great to ignore.

  • Reduced Emissions: Ditching the diesel engines for electric motors would drastically improve air quality in Manila and other congested cities. Imagine breathing easier, not choking on fumes while stuck in traffic.
  • Economic Opportunity: Customizing these EVs could create a whole new ecosystem of small businesses: body shops specializing in jeepney-style modifications, artists designing unique paint jobs, and tech-savvy entrepreneurs developing innovative features.
  • Preserving Culture: By embracing electric technology, the jeepney can evolve and remain a relevant part of Filipino culture for generations to come. It's about adaptation, not extinction.

Slate Auto is specific – the marketplace has raised more than $100 million in capital. High-profile supporters match — from Guggenheim Partners CEO Mark Walter. They're clearly ambitious. Are they considering beyond the US market? Are they thinking through the needs and the opportunities, especially in more unique places like the Philippines?

Is Slate Serious About Emerging Markets?

Perhaps Slate needs to partner with local communities, offer training programs, and create financing options tailored to the Philippine market. Perhaps they should go so far as to commission a Filipino artist to design a stunning concept jeepney, capable of truly representing the vehicle’s potential.

This isn't just about selling EVs. It’s not just about helping a nation get on track to its own sustainable future — it’s one decentralized, customized e-jeepney, locally produced and adopted, at a time. It’s about pride, ingenuity, and a dash of Filipino bayanihan (communal spirit).

The launch event is fast approaching on April 24th. I, for one, will be watching closely. Will Slate just be another vaporware Silicon Valley dream, or will it truly change the face of transportation in the developing world? Are they really going to give you the “blank slate,” or something more similar to the other product? The answer may not only decide the fate of the jeepney, but likely, much more. What do you think?

This isn't just about selling EVs. It's about empowering a nation to build its own sustainable future, one customized e-jeepney at a time. It’s about pride, ingenuity, and a little bit of Filipino bayanihan (communal unity).

The launch event is looming on April 24th. I, for one, will be watching closely. Will Slate simply be another Silicon Valley pipe dream, or will it genuinely revolutionize transportation in the developing world? Will they truly provide the "blank slate" or just another product? The answer could determine the future of the jeepney, and perhaps, much more. What do you think?