
Why Asia's Crypto Funding Boom Isn't What You Think

Josefa dela Cruz
Let me tell you about Anya. Anya recently constructed a DeFi platform in rural Thailand, specifically intended to provide rice farmers access to micro-loans with crypto. Brilliant, right? Disruptive, impactful. She then pitched to dozens of VCs, most who were just happy to hear about “Asia’s potential.” What she received in response were the polite nods, encouraging words, and a whole lot of… crickets. Then Auradine gets $153 million. What gives?
The headlines scream "$250 Million Crypto Funding Boom in Asia!" Sounds impressive, doesn't it? Almost like the floodgates have opened, and a tide of innovation is crossing the continent. But let's be real. Numbers lie. Or, at least, they don’t paint the entire picture.
Whose Innovation Are We Really Funding?
That $250 million figure. It's seductive. It would have you believe Asia is the next crypto frontier. But dig a little deeper. Is it actually empowering local innovation, or simply supporting Western-centric projects that are only vaguely connected to Asia? How much of that money is going to founders from Asia, building solutions for Asian problems.
Auradine, a startup Bitcoin mining machine manufacturer, snagged more than half of it. And while AI infrastructure expansion is wonderful, is that really aiming to solve the specific needs of the Asian market uniquely? Is it Korean grandmas all of a sudden ordering up Bitcoin mining rigs. Yet, is this funding helping to develop a company that will be headquartered in Asia? If yes, is that business serving a global market that is largely Western in nature?
We need to ask ourselves a tough question: Is this funding truly empowering Asian communities, or is it just another form of digital colonialism, where Western capital extracts value from the region without truly investing in its long-term, equitable growth?
Cultural Barriers, Hidden Hurdles
Yet the Asian business landscape isn’t a mirror image of Silicon Valley. It’s nuanced, complex, and deeply rooted in cultural values that Western VCs fail to understand.
I had a really interesting conversation with Kenji, a Japanese founder who is building an ocean-based, blockchain driven supply chain solution for the ℏ🍣 industry. He told me that the emphasis on wa (harmony) in Japanese culture made it difficult to aggressively negotiate terms with VCs. He was forced to agree to terms that weren’t as favorable to him, just to avoid damaging that relationship.
Then there’s guanxi, or “the influence of personal relationships” in China – the importance of personal networking. Western VCs are often unable to effectively navigate this system, leaving local founders at a disadvantage. Or they just don’t have the established networks to tap into the same opportunities.
It's easy to throw money at a problem, but it's much harder to understand the cultural context in which that money is being deployed. In the absence of that awareness, even the most well-meaning financial commitments are doomed to disappoint.
Beyond the Hype, Real Impact
Look at the LayerZero investment. A cool $55 million! Is that really going to benefit the average Jakarta or Mumbai resident? Or is it simply going to continue lining the pockets of the billionaires beyond our wildest dreams?
It’s time to change our mindset from press releases to real-world impact. Are these projects really intended to provide better job access in underserved local communities? Are they having impact on fundamental real-world challenges such as financial inclusion, or access to healthcare and education, or promoting sustainable agriculture? Are they giving everyday people the tools to manage their own data and figurative digital personas?
I’m not arguing that all crypto funding in Asia is negative. Far from it. There are amazing movements going on competitively that are being accelerated by these passionate founders who are truly trying to change the world. We need to be more skeptical and judicious. It’s time to demand more from the investors who are creating and curating this ecosystem.
It’s time to fund initiatives that value community knowledge, cultural awareness, and enduring solutions. Funds are waiting to invest in more founders like Anya. Her heart is committed to building solutions that will really work for her community. The fate of Asia’s crypto revolution will depend on the tangible, beneficial difference it is able to make in the lives of ordinary people. It’s not about the size of individual investment rounds, but the depth of change that really matters. Let our first demand next be more than flashy headlines. It's time we demand real change.
This isn't just about crypto. It’s not just a matter of convenience or technology, it’s about a shift in power, a move towards a more equitable and decentralized future.