Global cryptocurrency exchange Bitget has announced a partnership with movement-focused Web3 ecosystem SWEAT. Combined, they’re using walking and healthier lifestyles to lead the charge from Web2 to Web3. Announced at the 2025 Dubai Esports Festival (DEF), the collaboration seeks to simplify the entry into the digital asset space by rewarding users for their daily steps. This new initiative reduces barriers for everyday, more mainstream users. Bitget provides the strong infrastructure required to underpin this pioneering method.

Bitget views this partnership as a strategic method to introduce everyday users to digital assets without the typical technical complications. By leveraging daily steps as both a symbolic and literal entry point, the collaboration promotes a fresh slogan: "Walk into Crypto—Step." This creative campaign is designed to meet Americans where they are. It invites newcomers to step into the crypto space by entering it through the door of an activity that’s both familiar and healthy.

Bitget’s leadership underscored the exchange’s continued purpose of bridging the gap between traditional internet infrastructures and blockchain-based ecosystems. The partnership with SWEAT aligns with this objective, harmonizing centralized and decentralized finance systems while simplifying the user journey into Web3. This method cuts down the intimidation factor that often comes along with jumping into the crypto world, creating an easy entry for newcomers.

Bitget currently has over 120 million users worldwide, in more than 150 countries. This tremendous collective reach and resource pool is what makes the Blue Sky Partnership so powerful. The cross-cutting collaboration’s powerful message glows across Dubai on the many billboards peppering the city. You’ll notice it in prominent locations such as Dubai Airport and Sheikh Zayed Road. That wide reach will help the “Walk into Crypto—Step” campaign to engage a variety of people and raise the right awareness.

The core goal of this initiative is to break down the barriers that prevent mainstream users from entering the digital asset space. As such, Bitget and SWEAT are both leading the charge in bringing new users into crypto by embracing daily movement and fitness. To do that, they’re designing a simple and intuitive onboarding experience. With physical activity benefits extending beyond our engagement campaigns, this fun and innovative approach deepens understanding of and adoption of digital currencies.