
Celebrities Embrace Crypto Assets: From Bitcoin to NFTs

Lim Qiaoyun
Several high-profile celebrities have publicly embraced cryptocurrencies and blockchain technology, adding legitimacy and visibility to the digital asset space. These figures cut across many industries—tech, business, entertainment, and sports. By doing so, they have been trailblazers—not only having invested in cryptocurrencies such as Bitcoin and Ethereum but promoting and providing infrastructure support to help seamlessly integrate crypto with their entrepreneurial spirits. Their participation is a sign that cryptocurrencies are increasingly being seen as the next generation investment asset and technological evolution.
This article covers ten celebrities who have taken the plunge into crypto. This sheds light on their investments, endorsements, and how they engage with digital assets. Their forays into this emerging market highlight the increasing intersection of celebrity culture and the crypto economy, influencing public perception and driving broader adoption.
High-Profile Tech and Business Moguls
With growing institutional interest, many tech and business moguls have made billion dollar bets in crypto, showing strong bullishness of its long term prospects.
With a net worth of $4.9 billion, Jack Dorsey is perhaps the most famous Bitcoin bull. As the CEO of Square, now Block, Dorsey has integrated Bitcoin into the company's operations, promoting its use as a decentralized currency. Second, he is shown to be extremely devoted to Bitcoin. He’s convinced that it can help empower people and change the financial system for the better.
Richard Branson, the adventurous billionaire CEO of Virgin Group, worth $2.6 billion, invested in Bitcoin as well. Branson’s original investment of $30 million and continued investment show his vision and excitement about investing in markets before they become mass markets. He’s a big booster of Bitpay, a Bitcoin payments platform. This initiative continues to prove his commitment to making cryptocurrency a normal part of everyday transactions.
Elon Musk, CEO of Tesla and SpaceX, is perhaps the largest crypto celebrity of all. His stellar net worth includes a paltry $371 billion. And with Musk’s companies, Tesla and SpaceX, having heavily invested in Bitcoin already, the stakes are high. As of mid-2023, Tesla owns 11,509 BTC, while SpaceX holds 8,285 BTC. Beyond Bitcoin, Musk has expressed interest in Dogecoin and Ethereum, often influencing market trends with his tweets and public statements.
Entertainment Industry Leaders
The entertainment industry has seen a surge in celebrity involvement with cryptocurrencies, reflecting a broader cultural shift towards digital assets.
Gwyneth Paltrow Currently worth $200 million, Gwyneth Paltrow has added Bitcoin and Ethereum to her mix of investments. Investing isn’t the only way she’s getting involved. She’s invested her fortune into Bitcoin mining operations including TeraWulf and into crypto payment startups including MonnPay. These smart investments show a masterful grasp of the crypto ecosystem and its promise — not just to Delaware, but as a job-creating revolution.
Maisie Williams, the actress best known for her breakout role on “Game of Thrones,” is bullish on Bitcoin and Ethereum. She’s all-in on the crypto craze, despite her own $6 million net worth. Williams leads BTC discussions on Twitter and approaches these issues with the passion and enthusiasm to educate both her followers and constituents. Her openness to learn about and champion cryptocurrencies is indicative of the increasing attraction to digital assets by younger generations.
This rapper Snoop Dogg net worth is $160 million making him one of the richest rappers in the world. He’s dived headfirst into the crypto and NFT world! He is a Bitcoin, Ethereum and NFT holder himself, illustrating his personal stake in the world of digital assets. His embrace of crypto is consistent with his record of being an innovator and cultural trendsetter. Additionally, multi-platinum recording artist Snoop Dogg recently dropped a Snoop NFT collection, cementing his place in the blockchain ecosystem.
The entrepreneur, influencer and hotel heiress is worth an estimated $300 million. Additionally, she has ventured into the thrilling worlds of cryptocurrencies and NFTs. In addition to Bitcoin and Ethereum, Hilton owns NFTs, having engaged with the booming digital art and collectibles market. Her participation is illustrative of the growing intersection between celebrity culture and the digital asset space. This impact fosters speculative perceptions that dramatically speed up use and adoption at larger scales.
Steven Seagal, the action star worth $16 million, endorses Bitcoin2Gen. Taking advantage of that uncertainty is Seagal’s endorsement, a snapshot of the range of characters drawn to crypto’s vast possibilities. Yet, his involvement has faced criticism as a result of regulatory concerns.
Athletes Embracing Digital Assets
Athletes across the sports universe are jumping on the cryptocurrency and NFT train. They are using their platforms like never before to market and promote these new digital assets directly to their fans.
Tom Brady, the legendary NFL quarterback, has an estimated net worth of $300 million. He’s made recurring plays on Bitcoin, Ethereum and NFTs. This indicates that Brady is personally very active in the crypto space. He co-founded Autograph.io, an NFT platform that specializes in sports and entertainment collectibles. His championing of cryptocurrencies and NFTs has already had a significant impact on his followers as well as the entire sports ecosystem.
Keep reading for more on how tennis superstar Serena Williams racked up an eye-popping $340 million net worth. She’s jumped into the world of cryptocurrencies, buying up both Bitcoin and Ethereum. Williams's investment in digital assets reflects a growing trend among athletes to diversify their portfolios and explore new investment opportunities. Her influence brings unprecedented legitimacy to the crypto space, opening the floodgates of interest from a more traditional audience.