
Noah Raises $22M: Adyen Vet Joins to Revolutionize Stablecoins

Lim Qiaoyun
Noah is already rising to the challenge. Noah has now closed a new $22 million round of seed financing. With the recent addition of Thijn Lamers from Adyen as co-founder and president, the company is poised to change the cross-border payments game for good. This isn't just about another company entering the stablecoin market; it's about building foundational infrastructure to unlock the full potential of decentralized finance for enterprises worldwide. DreamingCrypto dives into how Noah intends to make this big dream a reality.
This funding injection will provide the capital necessary for Noah to accelerate their roll out into strategic fintech hubs throughout the US, Europe, and Asia. More importantly, it will de-risk their licensing efforts and stimulate innovation across its product and engineering teams. Noah has a singular focus on developing the infrastructure required to make global payments as fast, compliant, and cost-effective as possible with stablecoins. In light of that, some market projections have the stablecoin market growing to a hand-waving $2 trillion by 2028. Noah aspires to be at the cutting edge, helping businesses better unlock the potential of this revolution.
Noah has his sights set primarily on enterprises, platforms, and financial institutions looking for a better replacement to existing systems such as SWIFT. By targeting these big players, Noah aims to achieve massive stablecoin adoption in mainstream finance. This strategic approach, combined with their innovative API and the expertise of Thijn Lamers, positions Noah as a key player in the evolving world of global payments.
The "Thijn Premium" and Noah's Valuation
With Thijn Lamers from Adyen, it’s not just a personnel move, it’s a statement. Lamers' experience at Adyen, a fintech giant, brings invaluable expertise and a network that could significantly accelerate Noah's growth. This effect is large enough that it has been referred to as the “Thijn premium.”
The “Thijn premium” is the added valuation that Noah enjoys just by virtue of having Lamers on to their team. Though Noah co-founder and CEO Shah Ramezani admitted the presence of this premium, the startup’s exact valuation has not been made public. About Lamers Lamers has a deep history of investing in financial software companies including Adfin, topi, Hokodo, Sentinels and Atlar. This history speaks to his profound sense of the fintech landscape and his ability to identify exciting new enterprises.
In the end, the “Thijn premium” represents the market’s confidence in Lamers’ capacity to lead Noah to pastures greener and more productive. His expertise and network, combined with Noah's innovative technology, create a powerful combination that has investors and industry observers taking notice.
Noah's API: A Gateway to Seamless Global Payments
The foundation of Noah’s disruptive potential is its API. This new breed of technology is designed to address the long-established pain points associated with traditional cross-border payments. It provides a quicker, less expensive and more transparent option.
Noah's API is more than just a technological solution. It's a pathway to economic empowerment. Noah is reinventing global payments by making it easier than ever to send money around the world. This innovation particularly helps individuals in areas experiencing economic downturns, providing them with access to economic opportunity and stable digital assets.
- Enabling immediate transactions: By simplifying data input to a single API endpoint, customers can transact immediately, slashing transaction times from 1-5 business days to real-time.
- Reducing fees: Noah's API significantly reduces fees compared to traditional methods, moving from 1-4% plus fixed charges to a fraction of the cost.
- Increasing transparency: The API provides complete transparency for businesses and their customers, eliminating the opacity often associated with traditional payment systems.
- Seamless convergence of fiat and stablecoins: Noah's API seamlessly integrates fiat, local payment rails, stablecoins, and robust compliance into a single layer.
- Global reach: Noah's API provides access to stable digital assets, empowering individuals and businesses in regions grappling with volatile local currencies.
So, clearly, navigating this very complicated regulatory landscape would certainly be important for any company looking to operate within the stablecoin space. While details of Noah's specific regulatory strategy remain under wraps, it's clear that compliance is a top priority. The company's focus on building "compliant" infrastructure suggests a proactive approach to engaging with regulators and adhering to relevant laws and guidelines.
Noah's Regulatory Strategy
Noah’s ability to thread this needle will be key to its long-term success. With the stablecoin market expected to keep rapidly evolving, regulatory clarity will only be more crucial moving forward. Compliance is Noah’s middle name, but that proactively puts them ahead of the pack in an industry where establishing trust with enterprise businesses—and government regulators—is key.
Noah raised $22 million in recent seed funding and is poised to shake things up in the cross-border payments space. With the addition of Thijn Lamers and their lean, creative, API-first approach, the company is set to make a big dent. As the stablecoin market continues to grow, Noah is building the infrastructure needed to unlock its full potential, offering a faster, cheaper, and more transparent way for businesses to move money around the world. The saga of this valiant young upstart blazing trails across the technological frontier is definitely the one to follow.
Noah's $22 million seed funding, coupled with the addition of Thijn Lamers and their innovative API, paints a picture of a company poised to make a significant impact on the cross-border payments landscape. As the stablecoin market continues to grow, Noah is building the infrastructure needed to unlock its full potential, offering a faster, cheaper, and more transparent way for businesses to move money around the world. The journey of this brave startup forging paths through the digital wilderness is one to watch closely.