Through his crypto curveball, Drake has again brought Bitcoin into the limelight. He even sneaks a mention of the cryptocurrency into his new revival-themed musical ditty, “What Did I Miss? The track officially released on Saturday. In it, Drake raps about how quickly his fortunes change like Bitcoin. Drake has previously expressed enthusiasm for Bitcoin. Way back in the 2022 Super Bowl, he made a $1 million bet in BTC.

In the first verse of "What Did I Miss?", Drake raps about the ups and downs of fame and fortune, drawing a parallel to Bitcoin's price fluctuations.

"I look at this shit like a BTC, could be down this week, then I'm up next week. I don't give a fuck if you love me. I don't give a fuck if you like me. Askin' me 'How did it feel?' Can't say it didn't surprise me." - Drake

With Bitcoin becoming more and more mainstream, the song’s mention of it is especially timely. Though notoriously volatile, Bitcoin has been the biggest story during this current market cycle. As you can see, companies like River are leading the charge when it comes to encouraging Bitcoin adoption.

Bitcoin represents less than 1% of its total addressable market. Bitcoin investment vehicles, such as exchange-traded funds (ETFs), have played a crucial role in driving institutional and retail exposure to the asset.

Bitcoin mining hardware provider Blockware recently released a bullish global adoption forecast of 10% by 2030. Samson Mow is really excited about bringing Bitcoin to the fold in Europe. He was even given a diplomatic invitation to France to help pursue this mission further.

"Baby boomers worth $79T are finally getting on board with Bitcoin"

Companies such as Metaplanet are in the process of evolving into Bitcoin treasury companies. This development represents a growing acceptance of Bitcoin as a credible store of value. In that 2022 Super Bowl—where Drake placed all those several million dollars on the Rams—the Los Angeles Rams actually beat the Cincinnati Bengals. Bitcoin’s signature volatility continues to be an important feature of the supply-capped asset.