Zelgor, an interactive entertainment company, has acquired Mixie, a blockchain-native platform. The purchase will enable Zelgor to make its expansive virtual universe even bigger and better while helping the company enhance its Web3 gaming prowess. Mixie’s infrastructure offering, plug-and-play tools for Web3 gaming, creator media, and decentralized community engagement.

Zelgor is perhaps best known for building out a virtual universe beyond its distinct media franchise, the Noobs. The Noobs includes an alien army of goofball invaders swooping across the galaxy. The company's investors include prominent figures such as Tim Draper, Kai Huang (co-creator of Guitar Hero), and the founders of Napster.

Formerly of successful games such as The Sims, Bioshock Infinite and Dungeons & Dragons Online, the Zelgor team has tons of proven talent. This experience will be key in helping us execute on Mixie’s technology in the right way. Mixie comes with a powerful ecosystem featuring an AI-assisted, no-code game engine.

"We have always strived to utilize cutting edge technology to develop transformative game experiences and enable others to do the same." - John Fanning Jr., CEO of Zelgor.

John Fanning Jr. is the CEO of Zelgor. Under his leadership, Mixie’s platform will be integrated into Zelgor’s current ecosystem and further expand their offerings. With this acquisition, Zelgor is poised to continue breaking ground in the rapidly developing Web3 gaming space.

Mixie's platform offers tools for creator media and decentralized community engagement, complementing Zelgor's vision for a comprehensive virtual universe. The AI-powered no-code game engine within Mixie's ecosystem will empower users to create and share their own gaming experiences within the Noobs universe.